Surprisingly, only 2.2% of companies have useful value propositions.

Photo by Mike Petrucci on Unsplash


And it’s the power of the missing W.


Rainbow Washing, the practice of changing your logo using the rainbow as a marketing stunt but not as a genuine commitment, is a dangerous trap against being inauthentic.

daniel-james-Dhw68hz9KbA-unsplash

If your value proposition defines your unique customer promise, your brand is how you communicate it uniquely.

Photo by Waldemar Brandt on Unsplash

Unique Value Proposition


In this episode meet Richard Sams and Ben Blomerley from MOHARA. What does a successful entrepreneur look like? They look like them, you and me.

Meet Richard Sams

Rich

Why did you decide to start your business? What was the motivating factor(s) that pushed you into this pathway?


In this episode meet Christopher Bowles and Mike Rawitch from Ramboll who are currently in the process of starting an internal startup called Galago


In this episode meet Vishal Punamiya, Eduardo Torres and Ian Oestreich. What does a successful entrepreneur look like? They look like them, you and me.

Meet Vishal Punamiya


In this episode meet Ricky Sutton, Founder/CEO at Oovvuu.

Ricky Sutton

Why did you choose to start your own business?


In this episode meet Hector Hughes, Bella Arcari-Bowler and Andrea Severino. What does a successful entrepreneur look like? They look like them, you and me.

Meet Hector Hughes


Meet Abdul Aziz Omar and Mauro Moglianetti

Toni Vicars

Passionate about all things marketing, startups and making a change. I help early-stage founders and startups articulate their value.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store