PinnedToni VicarsWhy your Startup urgently needs a Value PropositionSurprisingly, only 2.2% of companies have useful value propositions.May 17, 2021May 17, 2021
Toni VicarsThe death rattle of a startup: A small problem and no *why*An amazing piece of technology is great. Ensuring it solves a painful problem is the first hurdle, but most likely you won’t be able to…Sep 11, 2021Sep 11, 2021
Toni VicarsYour Unique Value Proposition is your VC superpower!Give your pitch the added juice to be successful.Aug 14, 2021Aug 14, 2021
Toni VicarsYou’ve got your round A funding; it’s time to start dating. Oh, I mean marketing.You’ve got your first bit of runway sorted, and you can feel the pressure from your investors. You turn to your marketing team and demand a…Jul 8, 2021Jul 8, 2021
Toni VicarsThe story of the mysteriously lacking W of The Five Ws.And it’s the power of the missing W.Jun 8, 2021Jun 8, 2021
Toni Vicars3 ways to ensure you don’t fall for the trap of ‘Rainbow Washing’ this Pride month.Rainbow Washing, the practice of changing your logo using the rainbow as a marketing stunt but not as a genuine commitment, is a dangerous…Jun 7, 2021Jun 7, 2021
Toni VicarsDon’t confuse your unique value proposition with a brand positioning.If your value proposition defines your unique customer promise, your brand is how you communicate it uniquely.May 27, 2021May 27, 2021
Toni Vicars#YouMeEntrepreneur Episode 14In this episode meet Richard Sams and Ben Blomerley from MOHARA. What does a successful entrepreneur look like? They look like them, you…Dec 11, 2020Dec 11, 2020
Toni Vicars#YouMeEntrepreneur Episode Lucky 13In this episode meet Christopher Bowles and Mike Rawitch from Ramboll who are currently in the process of starting an internal startup…Dec 11, 2020Dec 11, 2020
Toni Vicars#YouMeEntrepreneur Episode 12In this episode meet Vishal Punamiya, Eduardo Torres and Eduardo Torres. What does a successful entrepreneur look like? They look like…Dec 8, 2020Dec 8, 2020
